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causal-forest

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Practical causal inference project evaluating the incremental impact of digital advertising using A/B testing, observational methods, Double Machine Learning, and heterogeneous treatment effects.

  • Updated Sep 2, 2026
  • Jupyter Notebook

Uplift modelling and incentive incrementality on a simulated multi-cell fee-tier experiment: S/T/X/R meta-learners vs EconML CausalForestDML on Qini/AUUC, CUPED variance reduction, Welch/Mann-Whitney/permutation tests, volume-vs-rate revenue decomposition, and survival analysis of effect decay.

  • Updated Oct 14, 2026
  • Jupyter Notebook

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