docs: record CNCF org transfer decision in ADR 0001 and project plans (issue #46)

.github/workflows/deploy-gh-pages.yml

@@ -52,7 +52,7 @@ jobs:
       # Open Graph URLs point to the production domain.
       - name: Build website
         env:
-          SITE_URL: https://castrojo.github.io
+          SITE_URL: https://cncf.github.io
           BASE_URL: /endusers/
         run: npm run build:production
 

LAUNCH.md

@@ -17,7 +17,7 @@ Salt Lake City. **Today (2026-08-08) is 13 weeks out — launch Monday is
    labeled, CONTRIBUTING path verified by a non-author, maintainer bus
    factor > 1.
 3. Have the ownership question (ADR 0001, issue #46) decided before launch so
-   the announcement points at the site's permanent home.
+   the announcement points at the site's permanent home (settled: transferred to `cncf/endusers`).
 
 ## Non-goals
 
@@ -30,7 +30,7 @@ Salt Lake City. **Today (2026-08-08) is 13 weeks out — launch Monday is
 | Week | Date | Milestone |
 |------|------|-----------|
 | W-13 | 2026-08-11 | Merge LICENSE (#40) and close Phase 0; create the four GitHub milestones (#78) so every launch task is tagged |
-| W-12 | 2026-08-17 | ADR 0001 ownership decision made (#46/#99) — this gates the announcement target and DNS work |
+| W-12 | 2026-08-17 | ADR 0001 ownership decision made (#46/#99) — completed late on 2026-09-16: transferred to `cncf/endusers` (Option A Accepted) |
 | W-11 | 2026-08-24 | Metrics refresh workflow landed (#74); events page lists KubeCon NA 2026 co-located end-user events (#75) |
 | W-10 | 2026-08-31 | Awards list verified complete against cncf.io announcements (#77) |
 | W-9  | 2026-09-07 | Architectures freshness indicator on-page (#80); community/TAB staleness signal (#79) |
@@ -59,10 +59,11 @@ Baselines are as of 2026-08-08; capture the W-6 baseline snapshot in #100.
 
 ## Dependencies and risks
 
-- **Ownership decision (ADR 0001)** is the critical path: without it the
-  announcement can't say where the site lives permanently. If undecided by
-  W-9, launch announces the current URL with an explicit "permanent home
-  pending" note rather than slipping the date.
+- **Ownership decision (ADR 0001)**: resolved via transfer to `cncf/endusers`.
+  The canonical home is established under the CNCF org. Remaining operational
+  dependency before launch is DNS cutover to `endusers.cncf.io` (Phase 3);
+  if DNS is still propagating or pending at launch, the announcement links
+  `cncf.github.io/endusers`.
 - **Merge throughput** (#58): the plan assumes the human merge gate keeps its
   current burst cadence; the W-13 and W-12 items are all merge-gated, not
   work-gated.

MAINTAINERS.md

@@ -10,7 +10,7 @@ trust for a site that presents itself as a CNCF community property (see issue
 
 | Name | GitHub | Role |
 | --- | --- | --- |
-| Jorge Castro | [@castrojo](https://github.com/castrojo) | Maintainer (repo owner) |
+| Jorge Castro | [@castrojo](https://github.com/castrojo) | Maintainer |
 
 This list intentionally starts with one person. The goal of this document is
 the process below, not the roster above.

README.md

@@ -45,14 +45,14 @@ npm run docusaurus start -- --host 0.0.0.0 --port 3000 --poll 10000
 
 ## Deployment
 
-The site deploys to [endusers.cncf.io](https://endusers.cncf.io/). Site configuration:
-
-- `url: 'https://endusers.cncf.io'`
-- `baseUrl: '/'`
-
-The source repository is [castrojo/endusers](https://github.com/castrojo/endusers). The
-long-term ownership and CNCF-org cutover path for this site is not yet decided; see
-[ADR 0001](./adr/0001-site-ownership-and-cutover-path.md).
+The live site currently deploys to GitHub Pages at
+[https://cncf.github.io/endusers/](https://cncf.github.io/endusers/).
+DNS cutover to the production domain [endusers.cncf.io](https://endusers.cncf.io/)
+is pending completion of Phase 3.
+
+The canonical source repository is [cncf/endusers](https://github.com/cncf/endusers).
+The repository was transferred to the CNCF organization in September 2026 (see
+[ADR 0001](./adr/0001-site-ownership-and-cutover-path.md)).
 
 ## Metrics data
 

ROADMAP.md

@@ -56,10 +56,10 @@ shipped silently. Content completeness alone is not a launch plan.
       human contributors immediately before announcing, so launch impact is
       measurable rather than assumed. As of 2026-08-08 the baseline is 0 stars,
       0 watchers, 1 fork.
-- [ ] **DNS cutover dependency**: cutover to `endusers.cncf.io` is gated on the
-      Phase 2 ownership decision (issue #46, ADR 0001). If undecided by launch,
-      the announcement links the current GitHub Pages URL instead of slipping
-      the date.
+- [ ] **DNS cutover dependency**: repository ownership is settled under `cncf/endusers`
+      (ADR 0001 Accepted); remaining cutover to `endusers.cncf.io` is tracked in Phase 3.
+      If DNS cutover is pending at launch, the announcement links the GitHub Pages staging URL
+      (`cncf.github.io/endusers`) instead of slipping the date.
 - [ ] **30-day check-in**: compare stars/watchers/forks/contributors against the
       baseline snapshot and record whether the launch moved the needle.
 
@@ -73,15 +73,14 @@ Goal: the project can outlive any single maintainer.
 - [x] MAINTAINERS.md with an explicit process for adding maintainers (#55)
 - [x] Governance note describing review/merge expectations, including agent-automation policy (GOVERNANCE.md, #60)
 - [ ] Good-first-issue curation to recruit human contributors
-- [ ] Decide the long-term home of the site (issue #46, ADR 0001): transfer to a CNCF org,
-      remain a personal staging site, or merge into an existing CNCF property. Decision deadline: 2026-08-17
-      (see `adr/0001-site-ownership-and-cutover-path.md` for the documented options and path)
+- [x] Decide the long-term home of the site (issue #46, ADR 0001): transferred to the
+      CNCF organization as `cncf/endusers` (Option A Accepted). Remaining DNS cutover tracked in Phase 3.
 
 ## Phase 3 — Ecosystem integration
 
 Goal: endusers.cncf.io becomes the authoritative end-user destination.
 
-- [ ] DNS cutover to endusers.cncf.io (depends on Phase 2 ownership decision)
+- [ ] DNS cutover to endusers.cncf.io (Phase 2 ownership settled under `cncf/endusers`)
 - [ ] Cross-linking with contribute.cncf.io and cncf.io (clear audience
       boundaries)
 - [ ] Public feedback loop: content-issue templates and a visible changelog

adr/0001-site-ownership-and-cutover-path.md

@@ -1,28 +1,27 @@
 # ADR 0001: Site ownership and cutover path for endusers.cncf.io
 
-- **Status**: Proposed
+- **Status**: Accepted
 - **Date**: 2026-08-08
-- **Decision deadline**: 2026-08-17 (LAUNCH.md week W-12; see "Decision" below)
-- **Tracking issue**: [#46](https://github.com/castrojo/endusers/issues/46)
+- **Decision date**: 2026-09-16
+- **Decision deadline**: 2026-08-17 (Missed/superseded by transfer to `cncf` org on 2026-09-16)
+- **Tracking issue**: [#46](https://github.com/cncf/endusers/issues/46)
 
 ## Context
 
 The README describes this site as "the home of the CNCF End User Community" and
-the build deploys content branded `endusers.cncf.io`. In practice today:
-
-- The source repository lives in a personal account (`castrojo/endusers`), not a
-  CNCF-owned GitHub org.
-- The repository's GitHub Pages homepage is `castrojo.github.io/endusers`, not
-  the `endusers.cncf.io` domain.
-- Content is derived from authoritative CNCF sources (cncf/architecture,
-  cncf/landscape, cncf/tab), so alignment with CNCF is already a stated
-  requirement (see `AGENTS.md`), but there is no CNCF org ownership, no DNS
-  cutover, and no documented governance decision.
-
-Until this is resolved, every investment in content, SEO, and metrics
-accumulates in a property whose long-term home is undecided. This is a
-strategic risk for adoption and for contributor recruitment, and it blocks
-Phase 2/3 of the roadmap (see `ROADMAP.md`, PR #50).
+the build deploys content branded `endusers.cncf.io`.
+
+Originally, the source repository lived in a personal account (`castrojo/endusers`)
+with GitHub Pages deployed to `castrojo.github.io/endusers`.
+In September 2026, Option A was enacted: the canonical repository was transferred
+to the CNCF organization as [cncf/endusers](https://github.com/cncf/endusers),
+with staging GitHub Pages deployed to `cncf.github.io/endusers`.
+
+With CNCF organization ownership established, the project is officially housed
+under CNCF infrastructure. The remaining operational milestone is Phase 3:
+the DNS cutover to `endusers.cncf.io`.
+Resolving ownership removes the strategic risk around repo longevity and contributor
+recruitment, fulfilling the Phase 2 milestone (see `ROADMAP.md`).
 
 ## Decision drivers
 
@@ -73,44 +72,33 @@ contributor-site or cncf.io) instead of standing up a new one.
   information architecture.
 
 ## Decision
+**Accepted (Option A: Transfer to the `cncf` GitHub org).**
 
-Not yet made. This ADR exists to record the options and their tradeoffs so
-that CNCF end-user/TAB stakeholders and the repo owner can make an informed
-decision. The decision itself belongs to the owner and CNCF stakeholders, not
-to automated tooling.
+The repository has been transferred to the CNCF organization as
+`cncf/endusers` (canonical non-fork repository), and `castrojo/endusers` has
+become a personal fork. The default GitHub Pages staging host is now
+`cncf.github.io/endusers`.
 
-To keep this from stalling silently (see issue #99), a decision deadline is
-recorded above: **2026-08-17**. This date is not a default answer — it is the
-point by which the owner and CNCF stakeholders should have picked among
-Options A, B, and C (or explicitly extended the deadline in a follow-up PR to
-this ADR). `LAUNCH.md` treats this ADR's decision as its W-12 gating
-milestone, since the announcement plan cannot name the site's permanent home
-until this is resolved.
+This resolves the strategic ownership question raised in issue #46: the site
+is officially an upstream CNCF property, enabling broader community maintainership
+and governance under the CNCF umbrella.
 
-If the deadline passes without a decision, the fallback is Option B (stay
-personal) by default, purely to avoid blocking Phase 1/2 content work — this
-default does not close the ADR or set Status to Accepted, it just documents
-what "no decision yet" means operationally for downstream work.
+Remaining work is operational and tracked under Phase 3:
+1. DNS cutover to `endusers.cncf.io`.
+2. Updating GitHub Pages custom domain / CNAME once DNS verification is complete.
 
 ## Proposed next step
 
-1. Open a discussion with CNCF end-user community and TAB stakeholders on the
-   intended long-term home for this content (see options above). A
-   ready-to-send outreach draft, with suggested venues and stakeholders, is
-   available at [0001-stakeholder-outreach-draft.md](./0001-stakeholder-outreach-draft.md)
-   (proposed in PR #113).
-2. Land the prerequisites shared by every option regardless of outcome:
-   LICENSE (done: #32 / PR #40) and a governance/MAINTAINERS note (#47).
-3. By the decision deadline above, update this ADR's Status and Decision
-   sections, link the outcome from `ROADMAP.md` Phase 2, and open the
-   follow-up issues/PRs needed to execute it (org transfer, DNS cutover, or
-   content merge).
+1. Transfer to `cncf` org: **Completed**. Canonical repository is `cncf/endusers`.
+2. Prerequisites: LICENSE (done: #32 / PR #40) and governance/MAINTAINERS (done: #47, #55, #60).
+3. Next: Execute Phase 3 DNS cutover to `endusers.cncf.io` and configure custom domain in Pages.
+4. Stakeholder outreach draft (`0001-stakeholder-outreach-draft.md`) is archived/retained for historical context.
 
 ## Consequences
 
-- Until a decision is recorded here, roadmap items that depend on ownership
-  (DNS cutover, cross-linking with contribute.cncf.io/cncf.io) remain blocked
-  by design.
+- Repository ownership is settled under `cncf/endusers`.
+- Phase 2 ownership gating milestone is complete.
+- Phase 3 (DNS cutover to `endusers.cncf.io` and cross-linking with CNCF properties) is unblocked.
 - This ADR should be superseded (not silently edited into a different
   decision) if the chosen path changes after being recorded, so the history of
   the decision stays auditable.

adr/0001-stakeholder-outreach-draft.md

@@ -1,11 +1,10 @@
-# Stakeholder outreach draft for ADR 0001
+# Historical: Stakeholder outreach draft for ADR 0001
 
-This is a ready-to-send draft supporting [ADR 0001](./0001-site-ownership-and-cutover-path.md)
-"Proposed next step" #1: opening a discussion with CNCF end-user/TAB
-stakeholders on the long-term home for this site. It exists so a maintainer
-can act on that step without first having to draft the outreach themselves.
-Nothing here commits the project to an option — the decision still belongs to
-the repo owner and CNCF stakeholders (see ADR 0001, "Decision").
+> **Historical Document**: This outreach draft was prepared prior to the repository's
+> transfer to the CNCF organization. On 2026-09-16, Option A (transfer to the `cncf`
+> GitHub org) was enacted, establishing `cncf/endusers` as the canonical upstream
+> repository and fulfilling ADR 0001 (Accepted). This draft is preserved solely as a
+> historical record of the options evaluated during the transition.
 
 ## Who to loop in
 
@@ -58,9 +57,5 @@ Thanks,
 
 ## After the conversation
 
-1. Record the outcome in ADR 0001's "Decision" section (update Status from
-   "Proposed" to "Accepted", with the chosen option and date).
-2. Update `ROADMAP.md` Phase 2/3 to reflect the decision and unblock the
-   dependent items (DNS cutover, cross-linking, or content-merge plan).
-3. Delete or trim this file once the outreach has happened — it is a
-   one-time aid, not a living document.
+*(Historical Note: The transfer was completed on 2026-09-16.
+ADR 0001 was updated to Accepted with Option A, and ROADMAP.md Phase 2 was updated.)*

adr/README.md

@@ -9,4 +9,4 @@ still pending) so future contributors understand why, not just what.
 
 | ADR | Title | Status |
 | --- | --- | --- |
-| [0001](./0001-site-ownership-and-cutover-path.md) | Site ownership and cutover path for endusers.cncf.io | Proposed |
+| [0001](./0001-site-ownership-and-cutover-path.md) | Site ownership and cutover path for endusers.cncf.io | Accepted |

docusaurus.config.js

@@ -24,7 +24,7 @@ const config = {
 
   // Set the production url of your site here.
   // Override with SITE_URL/BASE_URL for non-production deployments such as
-  // GitHub Pages previews (e.g. SITE_URL=https://castrojo.github.io BASE_URL=/endusers/).
+  // GitHub Pages previews (e.g. SITE_URL=https://cncf.github.io BASE_URL=/endusers/).
   url: siteUrl,
   baseUrl,
 
@@ -97,15 +97,15 @@ const config = {
         docs: {
           routeBasePath: '/', // Serve the docs at the site's root
           sidebarPath: './sidebars.js',
-          editUrl: 'https://github.com/castrojo/endusers/tree/main',
+          editUrl: 'https://github.com/cncf/endusers/tree/main',
         },
         blog: {
           showReadingTime: true,
           feedOptions: {
             type: ['rss', 'atom'],
             xslt: true,
           },
-          editUrl: 'https://github.com/castrojo/endusers/tree/main/',
+          editUrl: 'https://github.com/cncf/endusers/tree/main/',
           // Useful options to enforce blogging best practices
           onInlineTags: 'warn',
           onInlineAuthors: 'warn',

package.json

@@ -56,7 +56,7 @@
   },
   "repository": {
     "type": "git",
-    "url": "git+https://github.com/castrojo/endusers.git"
+    "url": "git+https://github.com/cncf/endusers.git"
   },
   "author": "CNCF",
   "license": "CC-BY-4.0",